13 Dec Castell Howell Lights Up the Holidays with Festive Trucks and Community Cheer
Castell Howell, Wales’ leading independent food service wholesaler, is spreading holiday cheer across the country with their dazzling Christmas-themed light-up trucks. This annual festive initiative, which started in 2017, combines creativity, community engagement, and a touch of holiday magic.
Decked out with eye-catching livery and sparkling lights, these trucks are hitting the roads of Wales and beyond, delivering not only goods but also smiles and holiday joy. To make the season even brighter, Castell Howell has organised a series of special events and giveaways, including surprise visits to schools where Santa will distribute gifts and a luxurious food hamper competition.
Fans of Castell Howell’s iconic #CHSANTA trucks are invited to join in the festive fun by snapping photos of the illuminated vehicles. Participants can share their pictures across social media platforms, offering hampers to the winners. Over the years, Castell Howell has introduced numerous initiatives to engage with local communities. From school art competitions where children design truck livery, to fundraising campaigns for charitable causes, the company has consistently demonstrated its commitment to giving back.
Martin Jones, Director of Transport Operations, Castell Howell, says of the light-up trucks, “It’s all about spreading a little bit of cheer and putting smiles on people’s faces. The light-up trucks are a creative way to connect with the community and make the season memorable.”
Gray & Adams, Castell Howell’s trusted supplier, plays a key role in bringing these festive trucks to life, by contributing to the trucks’ vibrant lighting displays, making them a standout feature on the roads. This year, Castell Howell also unveiled an electric vehicle in their fleet, reinforcing their commitment to sustainability while celebrating the season.
The brightly lit vehicles are travelling routes across Wales, from rural areas to major depots in North Wales, South Wales, and even the South West of England. Customers, including schools and local businesses, can request special deliveries to bring the festive spirit directly to their doorstep.
Castell Howell’s light-up trucks are a testament to their dedication to both the holiday season and the communities they serve. Gray & Adams is delighted to play a part in this heartwarming mission to deliver fun and spread joy to local communities.